Established in 1989, from a tiny consumer electronics half shop lot set up to the largest electronics chain store today with over 100 outlets straddling the length and breadth of Malaysia.

Helmed by the Lim brothers, K.H., K.C. and K.Y., Senheng has gained its reputation and credibility that has made it the number one in the industry through progressive, forward looking, and innovative touches.

Serving different groups of customers via their Senheng and senQ Digital Station channels, Senheng constantly works to conceptualize different business directions in order to achieve their corporate mission: - “To create a better quality of living.” Deeply rooted in their determination to take up any challenge, their quest for integrity and their gratitude; it is this consumer electronics juggernaut’s unconditional promise to create and deliver quality, peace of mind, reward and convenience to its 2.6mil base of members.

The opening of Grand Senheng outlet adds a new breadth to the brand. Its larger than usual megastore format, the scale and size calls for deeper & wider assortment of electrical and electronic goods offering the variety and choice to customers; while the larger-format built on exclusivity and uniqueness, the experiential effect focuses on customer experience, creating excitement around interacting with the products, the “interaction journey” which is the very heart of retail marketing.
Operating on a Seamless business model and committed to delivering a truly different customer experience via its brick-and-mortar and online businesses, it is this desire to go the extra mile in the name of customer service that sets Senheng apart from the rest.

Senheng is dedicated to create a better quality of living for its customers & the community at large. Committed to deliver a truly different customer experience to its customers via its brick-and-mortar and online businesses, operating on a seamless business model.

As a market leader in consumer electronic industry, its success was attributed to the additional benefits and services offered to customers such as exclusive member offers & rebates, nationwide delivery, interest free payment via instalments for up to 36 months, pick up from homes for return of damaged and defective large appliances and extended warranty.

Senheng strives for continuous quality improvement in all that they do, its culture with the aspirational principles that guide its business operations to greater efficiency, putting customers at the heart of its business.

Operating a loyalty program driven business model, Senheng has set its path that clearly differentiates itself from that of its competitors. Senheng PlusOne Loyalty Programme provides a world of unsurpassed rewards and extraordinary privileges to its pool of 2.6mil member base. The loyalty program key value propositions are fortified via few key pillars – Reward, Service Assurance & Convenience.
Product - Branded products from reputable suppliers with high standard of quality control.

Service - Professional in-store and after sales services, providing reward, service assurance & convenience to customers.

Fulfilment - Timely shipment & fulfilment of orders.

People - Sales Personnel underwent a stringent training programme to enhance service professionalism as well as product knowledge.

Solution – Senheng App, a functional application that store its PlusOne Membership details, purchase details; promotion & updates and online store.
Some of the many awards received over the years:

  • MRCA Billion Dollar Club Award 2019 – MRCA 27th Anniversary.
  • Sin Chew Business Excellence Awards 2019 - Business Excellence Person of the Year.
  • Putra Brand Awards 2019 – Bronze Winner for Home Improvement Products and Stores Category.
  • SOBA (The Star Outstanding Business Awards) Best in Marketing, Best Brand, Best in CSR, Best Employer, Best Innovation, Best Use of Technology, Male Entrepreneur of the year, Malaysia Business of the year.
  • Putra Brand Awards 2018 – Bronze Winner for Home Improvement Products and Stores Category.
  • Retail Asia-Pacific Top 500 Award 2017 - Top 10 Retailer, Malaysia.
  • Malaysia Franchise Awards 2017 - Best Franchise CSR & Best Franchisee Category.
  • The Putra Award - Most Enterprising Award Brands Of The Year 2015.
  • Best Companies To Work for in Asia 2014 from HR Asia.
  • Retail Excellence Award in Sin Chew Excellence Award 2014.
  • Best Brand in Retail (Electronics Appliances) in the BrandLaureate Best.
  • MRCA Excellent Customer Service Award-Gold.
  • Malaysian Book of Records- Largest Electrical Chain Store In Malaysia.